Our main goal is to turn your web and App data into insights. Our expert digital analytics team have vast experience in building informative dashboards and turning them into actionable insights. We support business and product teams in making progress using their KPIs as a measurement. We use digital analytics tools for collecting, measuring and analysing the qualitative and quantitative data for businesses. The data is then used to make recommendations to enhance and modify current business operations in order to provide a better online experience.
Our team have experience in Google Analytics, Google Analytics 4 (GA4), Adobe Analytics and many tag management tools like Tealiem, Google Tag Manager (GTM), Ensighten and many others. And will use that expertise to help your business to obtain insight into the digital areas where you need improvement.
stormIQ will support your team to build tracking document (SDR) regardless of the tool you use. We build your tracking framework around your main business and digital KPIs.
Some of the digital analytics projects we support our clients on
- Analytics audit
stormIQ will go through the analytics implementation on your website or application. We make sure all the events and information (backend data) that need to be sent alongwith the events are sent at the right time. Our aim is to find any gaps you have in tracking and fix them.
- Marketing performance reporting and dashboards
Your efforts deserve to be measured in a way that makes your business efficient. There are underlying behaviors that enable you to shift the most important goals in your business. We work with our clients to understand their primary KPIs and then we find the best movers of those indicators. We then build a dashboard that is easy to understand and indicate what actions they should take to get the best results for their actions.
- Analyses website performance, user journey and marketing effectiveness
Marketing effectiveness is probably the most important KPI of marketers. At stormIQ we work with our clients to help them spend their money on where they will get the most ROI.
- Tag management
Our tag management solution implementation experts will support your team to set up tagging which put single view of your customers at the centre. Tag management tools are important but we strategise your analytics to make sure you get the most out of the tool you choose. We work with all the popular tools and some bespoke ones too, Tealium, Google Tag Manager (GTM), Ensighten etc. Our solutions enable you to get the right data for business improvement even in era where first party cookies are frowned upon.
- Site optimisation
We support your business to improve on conversion of the customers who come to your site; either new visitors or retaining existing customers. We work on hypothesising and running of test to find out what really works for the different segments of customers you have.
- Analytics reference document (SDR)
stormIQ understands the needs of tracking document as we are analysts. We work with your current analytics team (if you have one) or go through your analytics tool and site and document every event you might have on the site or App. We will then make recommendations the ones you are missing.
