Radio or TV programmes with the largest audience in Ghana

Media houses such as the radio or TV run on two major programmes; news spotlight and entertainment shows. They have served as a vital source of education and entertainment to the public. Over the years, more focus has been on entertainment shows to increase view ratings of the media channel. Media Channels such as UTV,…

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KEY PERFORMANCE INDICATORS (KPIs) FOR E-COMMERCE

WHAT ARE KPIs A key performance indicator is a quantifiable metric that reflects how well an organisation is achieving its goals and objectives. The name brings out its meaning. For example if your goal is to provide information on conversion of a particular platform, the best tool to track such events will have to be…

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